Search engine optimization (SEO)
Search engine optimization (SEO), or website optimization, is the process of making changes to your website so that it will appear higher in search engine results pages. Based on a number of factors, search engines evaluate your website’s relevance and readability before assigning it a position or ranking on the search engine results page. When your website isn’t found by search engines, business is lost. MACK SEO services can help you increase your site’s relevance and, in turn, move it higher in the rankings. This will in turn put your products and services closer to potential customers. With its ability to generate more quality traffic to your website at a relatively low cost, search engine optimization should be an essential part of your online marketing strategy.
Search engine marketing (SEM)
Search engine marketing (SEM) is the wider discipline that incorporates search engine optimization (SEO). SEM includes both paid search results (using tools like Google Adwords or Bing Ads) and organic search results (SEO). SEM uses paid advertising with AdWords or Bing Ads, pay per click advertising, article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time nor over the same keywords. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.
Social media marketing:
Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around:Establishing a social media presence on major platforms, Creating shareable content and advertorials and Cultivating customer feedback throughout the campaign through surveys and contests. Social media marketing is perceived as a more targeted type of advertising and is therefore believed to be very effective in creating brand awareness.