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Search engine optimization (SEO)

Search engine optimization (SEO), or website optimization, is the process of making changes to your website so that it will appear higher in search engine results pages. Based on a number of factors, search engines evaluate your website’s relevance and readability before assigning it a position or ranking on the search engine results page. When your website isn’t found by search engines, business is lost. MACK SEO services can help you increase your site’s relevance and, in turn, move it higher in the rankings. This will in turn put your products and services closer to potential customers. With its ability to generate more quality traffic to your website at a relatively low cost, search engine optimization should be an essential part of your online marketing strategy.

Search engine marketing (SEM)

Search engine marketing (SEM) is the wider discipline that incorporates search engine optimization (SEO). SEM includes both paid search results (using tools like Google Adwords or Bing Ads) and organic search results (SEO). SEM uses paid advertising with AdWords or Bing Ads, pay per click advertising, article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time nor over the same keywords. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.

Social media marketing:

Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around:Establishing a social media presence on major platforms, Creating shareable content and advertorials and Cultivating customer feedback throughout the campaign through surveys and contests. Social media marketing is perceived as a more targeted type of advertising and is therefore believed to be very effective in creating brand awareness.

Clean design

Here at MACK we pride ourselves in creating absolutely pixel-perfect websites. We LOVE flawless user experiences regardless of device or screen size. We have heard and reacted to the most common user complaints. We don’t want our clients’ customers to have a mediocre or bad experience at their website. Not when they pay good money to a local organization. That would be bad business.

Responsive design

Responsive web design (RWD) is an approach to web design aimed at allowing desktop webpages to be viewed in response to the size of the screen or web browser one is viewing with. In addition it’s important to understand that Responsive Web Design tasks include offering the same support to a variety of devices for a single website. Recent work also considers the viewer proximity as part of the viewing context as an extension for RWD. As mentioned by the Nielsen Norman Group: content, design and performance are necessary across all devices to ensure usability and satisfaction” -courtesy Wikipedia (read more) .

In other words, your MACK website will look and feel great on any device, of any screen size.  Todays website design is geared towards broad-band and is very image heavy.

About page load speed

If your audience is largely rural or unable to access high-speed internet, please let us know so that we can discuss low-bandwidth-friendly design options.


To your specifications

While we do love to flex our creative and artistic muscle, we are creating your website.  Our product ultimately represents you to your audience.  So we want it to look and feel exactly how you want it to.  During the revision period we will go the extra mile to ensure this, regardless of how many revisions it takes.  Our staff will be reasonably available to take your phone calls and respond promptly to emails.  Every effort will be made to make sure you love your MACK designs.


Search engine marketing is a way to create and edit a website which can be relative to the search engines from other pages. It should be also focused on keyword marketing or pay-per-click advertising (PPC). The technology enables advertisers to bid on specific keywords or phrases and ensures ads appear with the results of search engines.

Social Media Advertising (SMA)

Social Media Advertising (SMA) in simple plain words means advertising via social media. Have you ever seen the ads that appear on Facebook, Twitter, LinkedIn, YouTube and other social media sites that are promoting any brand, product or service. These ads are served by social media advertising platforms where advertisers pay money for showing their ads on social media network pages which are based on various payment models. So, social media advertising can be defined as the science and art of getting paid targeted traffic to your website from Facebook, Twitter, LinkedIn or other social media networks by utilizing the advertising platform of social media networks. Social Media Advertising (SMA) is an important part of SMM as well.


AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.


Content advertising is the process of producing content with the intention of promoting that content through paid distribution channels. This can include PPC campaigns, paid social, sponsored placements, and any other type of paid promotional opportunities. We all know that there are plenty of benefits of content marketing, but how does content advertising differ from “traditional” content marketing? A crucial difference between content marketing and content advertising is that content marketing campaigns often rely on SEO and organic rankings, whereas content advertising bypasses the challenges of declining organic reach by leveraging the strengths of paid promotional channels, such as Social Media Advertising (SMA) or Adwords.

Social media management:

We all know how important word of mouth is, and social networking is like word of mouth on steroids. As a business, it’s vital to tap into and join online conversations not only about your brand, but also those about your competitors, your industry and your areas of expertise.Done right, social networking sites can help you better understand prospective and current customer needs, increase visibility and generate leads. But it takes a lot of time and energy to stay on top of all of this in a manual, piecemeal fashion. Think about the time it takes just to cover some of the basics, such as:

  • Creating content in multiple places, such as a blog, Twitter, a Facebook page, etc.; monitor and scan the views, decide what comments to approve, and respond to replies on these sites
  • Scanning Twitter followers for conversations you may want to join, or checking your RSS reader subscriptions for relevant articles and new ideas
  • Checking Google Alerts to see when and where your business is mentioned on the Web
  • Creating and monitoring a community and topics on a site such as Facebook or LinkedIn
  • Content creation without strategy often leads to disorganized content with no core themes or purpose. This is confusing to your target audience and can negatively impact your brand’s credibility. Additionally, a lack of strategy can lead to generic content, and generic content simply doesn’t cut it any more. Generic content is unlikely to rank organically. Generic content doesn’t get shared. Generic content doesn’t engage people and is therefore unlikely to deliver against your wider marketing objectives. If you skip the strategy and head straight to delivery you’re in danger of creating content which could either confuse or alienate your audience, or fail to reach them at all.

MACK Web Agency social media management solutions can help you manage outbound and incoming online interactions along with other small business marketing activities in a more efficient manner.