MACK design services

Web Design:

Michael and his team of MACK web designers based in Grants Pass, OR specialize in creating and laying out the visual aesthetics of a website. MACK designers are well versed in creating a user experience (UX) that makes sites easier to navigate and visually appealing, which enhances the user’s ability to find what they’re looking for. In short, our designers excel at helping brands find and express their unique identity online. Our website designers typically also spend time:

  • Working with a variety of design and optimization tools
  • Keeping up with the latest design software and technologies
  • Choosing layouts and page elements to optimize visual appeal
  • Improving the overall interface and user experience
  • Creating banners and landing pages to drive sales/leads
  • Using responsive design to enhance mobile access
  • Collaborating with graphic artists, programmers, and writer

The sky is the limit as far as integration in to your website.  Anything from being able to email a new post to your blog to having your customers be able to order and pay on their phones while standing in line.  It’s all possible.  Here are some of the basics that get requested a lot:

Analytics integration

Analytics integration. MACK Web Agency uses Google Analytics. We believe that Google Analytics can be used for the small business owners of the Rogue Valley to Understand their website visitors on a whole new level. Let us explain:

More than ever before, customers have seemingly endless ways of interacting with your brand. And while all these devices and channels might be increasing your brand’s awareness, they’re also making it difficult to get an accurate view of your customer’s journey.

Google Analytics makes it easy to keep track of your customer’s journey by connecting customer behavior, channel performance, and much more on your site. You can even connect online to offline so as to better understand user behavior across CRM, points of sale, call centers, devices, and the Internet of Things. For even deeper offline and online behavior analysis, import additional customer and product data into Analytics, or export your data to Google BigQuery to quickly run analysis over huge data sets. — courtesy Google

Email integration

Email integration. Some would consider this a given.  We do as well.  It shouldn’t go without mentioning though.  We will integrate in to your website, the ability for the visitor to email you through a form and also to obtain your email address to email you directly using a different app.  Likewise, we can integrate the use of .com email, with your brand in the domain, for your whole staff or company.  It can all be integrated in to a website design and managed through a back-end portal.

Social media integration

Social media integration. Also somewhat of a given.  Any and all of your social media accounts should and will be fully integrated in to your site, likely with the ability for the user to log in using his/her social media account.  Also a number of social media embeds are available to add to any site.

Logo Design:

A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.
To illustrate this concept, think of logos like people. We prefer to be called by our names – James, Dorothy, John – rather than by the confusing and forgettable description of ourselves such as “the guy who always wears pink and has blonde hair”. In this same way, a logo should not literally describe what the business does but rather, identify the business in a way that is recognisable and memorable.
It is also important to note that only after a logo becomes familiar, does it function the way it is intended to do much alike how we much must learn people’s names to identify them.
The logo identifies a business or product in its simplest form.

MACK employs it’s own design team and outside contractors where appropriate for logo design.

Content Design:

Content design is using expert knowledge and experience to make optimal layout and UI decisions relating to the presentation of content for your customer. Content design looks at such questions as will the text fit on the screen, or how to show and hide information.  The layout perspective of content design is sometimes referred to as the application of content patterns.

The second, popularized by the Government Digital Service (GDS) in Britain, focuses on whether the words being presented in an article support the tasks that users are trying to accomplish.  The GDS instructs: “know your users’ needs and design your content around them” and talks about “designing by writing great content.”  The GDS’ emphasis on words reflects the fixed character of their content types —a stock of 40 formats.  These structures provide ready templates for inserting content, but don’t give content creators a voice in how or what to present apart from wording.

Content design encompasses much more than wording and layout.

The design of content, including printed media, has always involved layout and wording, and the interaction between the two. Comprehensive content design today goes further by considering behavior: the behavior of the content, and the behavior of users interacting with the content.  It designs content as a dynamic resource.  It evaluates and positions content within a stream of continuous interaction.

Content design typically refers to the practice of developing front-end website elements. Content designers select the right elements and organize them in an attractive and cohesive way in order to attract visitors. Web content designers utilize graphic arts concepts such as color, size and space to design appealing and functional web pages. Examples of content include:

  • Text
  • Static graphics
  • Animated graphics
  • Sound
  • Page layout

 

What Types of Websites Benefit From Content Design?

Content design is beneficial for nearly all websites, from e-commerce to social networking sites to blogs and online magazines, because poorly designed content can turn visitors away. Here are some of the ways that content designers improve the quality of websites:

  • Breakup big blocks of text so they can be easier to read
  • Make sure graphics match words
  • Create interactive features, like online shopping carts
  • Make the website easier to navigate

Brand Design:

When building a brand for a new company, the first thing we consider is what kind of audience you want to reach. Emotion is a factor that is often overlooked because many graphic designers assume that the important thing is that it works as a whole. Here at MACK Web Agency, we think that instead, the thing that matters is the message you want to convey and what you want to represent. It is essential to choose the name that perfectly embodies a concept you want to convey. At this point we get to the logo design, a graphic in which we choose the right combinations of image and font colors. Brand design contains in itself all the processes listed above to determine the corporate identity, and it will also consist of a whole series of accessories required by a company for their visual communication: paper, packaging, brochures, flyers, business accessories for customers and employees.