When building a brand for a new company, the first thing you have to consider is what kind of audience we want to reach. Emotion is a factor that is often overlooked because many graphic designers assume that the important thing is that it works as a whole. Here at MACK Web Agency, we think that instead, the thing that matters is the message you want to convey and what you want to represent. It is essential to choose the name that perfectly embodies a concept you want to convey. At this point we get to the logo design, a graphic in which we choose the right combinations of image and font colors. Brand design contains in itself all the processes listed above to determine the corporate identity, and it will also consist of a whole series of accessories required by a company for their visual communication: paper, packaging, brochures, flyers, business accessories for customers and employees.