Content Design:

There is A LOT to content design.  Most people don’t realize how intricate it can get.

Content design is using expert knowledge and experience to make optimal layout and UI decisions relating to the presentation of content for your customer. Content design looks at such questions as will the text fit on the screen, or how to show and hide information.  The layout perspective of content design is sometimes referred to as the application of content patterns.

The second, popularized by the Government Digital Service (GDS) in Britain, focuses on whether the words being presented in an article support the tasks that users are trying to accomplish.  The GDS instructs: “know your users’ needs and design your content around them” and talks about “designing by writing great content.”  The GDS’ emphasis on words reflects the fixed character of their content types —a stock of 40 formats.  These structures provide ready templates for inserting content, but don’t give content creators a voice in how or what to present apart from wording.
Content design encompasses much more than wording and layout.
The design of content, including printed media, has always involved layout and wording, and the interaction between the two. Comprehensive content design today goes further by considering behavior: the behavior of the content, and the behavior of users interacting with the content.  It designs content as a dynamic resource.  It evaluates and positions content within a stream of continuous interaction.
Content design typically refers to the practice of developing front-end website elements. Content designers select the right elements and organize them in an attractive and cohesive way in order to attract visitors. Web content designers utilize graphic arts concepts such as color, size and space to design appealing and functional web pages. Examples of content include:
  • Text
  • Static graphics
  • Animated graphics
  • Sound
  • Page layout

What Types of Websites Benefit From Content Design?

Content design is beneficial for nearly all websites, from e-commerce to social networking sites to blogs and online magazines, because poorly designed content can turn visitors away. Here are some of the ways that content designers improve the quality of websites:
  • Breakup big blocks of text so they can be easier to read
  • Make sure graphics match words
  • Create interactive features, like online shopping carts
  • Make the website easier to navigate