Social media management
Why you should care
We all know how important word of mouth is, and social networking is like word of mouth on steroids. As a business, it’s vital to tap into and join online conversations not only about your brand, but also those about your competitors, your industry and your areas of expertise. Done right, social networking sites can help you better understand prospective and current customer needs, increase visibility and generate leads. But it takes a lot of time and energy to stay on top of all of this in a manual, piecemeal fashion. Think about the time it takes just to cover some of the basics, such as:
- Creating content in multiple places, such as a blog, Twitter, a Facebook page, etc.; monitor and scan the views, decide what comments to approve, and respond to replies on these sites
- Scanning Twitter followers for conversations you may want to join, or checking your RSS reader subscriptions for relevant articles and new ideas
- Checking Google Alerts to see when and where your business is mentioned on the Web
- Creating and monitoring a community and topics on a site such as Facebook or LinkedIn
Social media management solutions can help you manage outbound and incoming online interactions along with other small business marketing activities in a more efficient manner.