Efficiency

Social media management

A MACK Web Agency social media management package can help you manage outbound and incoming online interactions — along with other small business marketing activities — in a more efficient manner. We can streamline and consolidate how you listen to and participate in relevant conversations in the different places they’re taking place — blogs, social networks like Twitter or Facebook, and other public and private Web communities and sites.
MACK can also help you to more easily monitor what people are saying about your business, and by automating the process of delivering your outgoing messages through multiple social media outlets simultaneously, help you to amplify your social media presence across several social networking sites.
 
Social media management tools can also help you to integrate social networking activities with other marketing programs. These can include other online activities, such as search engine marketing campaigns, contact management systems, and email marketing, as well as offline marketing, such as events or white papers.

Why you should care

We all know how important word of mouth is, and social networking is like word of mouth on steroids. As a business, it’s vital to tap into and join online conversations not only about your brand, but also those about your competitors, your industry and your areas of expertise.  Done right, social networking sites can help you better understand prospective and current customer needs, increase visibility and generate leads. But it takes a lot of time and energy to stay on top of all of this in a manual, piecemeal fashion. Think about the time it takes just to cover some of the basics, such as:

  • Creating content in multiple places, such as a blog, Twitter, a Facebook page, etc.; monitor and scan the views, decide what comments to approve, and respond to replies on these sites
  • Scanning Twitter followers for conversations you may want to join, or checking your RSS reader subscriptions for relevant articles and new ideas
  • Checking Google Alerts to see when and where your business is mentioned on the Web
  • Creating and monitoring a community and topics on a site such as Facebook or LinkedIn

Social media management solutions can help you manage outbound and incoming online interactions along with other small business marketing activities in a more efficient manner.

Testing

Thourough, multi-platform testing is included in any level of design package.  Complete testing of your website or other product before going live helps address issues before it’s revealed to the public. Issues such as the security, basic functionality of the site, its ability to adapt to the multitude of desktops, devices, and operating systems, as well as readiness for expected traffic and number of users and the ability to survive a massive spike in user traffic, both of which are related to load testing.